Digital Marketing for the Travel Sector | Smart Insights https://www.smartinsights.com/tag/digital-marketing-for-the-travel-sector/ Digital Marketing > The Marketing Strategy Blog Fri, 11 Sep 2020 11:08:21 +0000 en-US hourly 1 15 practical ideas to help you create an action plan for business survival in a global recession https://www.smartinsights.com/digital-marketing-strategy/15-practical-ideas-to-help-you-create-an-action-plan-for-business-survival-in-a-global-recession/ https://www.smartinsights.com/digital-marketing-strategy/15-practical-ideas-to-help-you-create-an-action-plan-for-business-survival-in-a-global-recession/#respond Fri, 28 Aug 2020 11:45:21 +0000 https://www.smartinsights.com/?p=151228 15 ideas for a marketing action plan for a recession...

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]]> https://www.smartinsights.com/digital-marketing-strategy/15-practical-ideas-to-help-you-create-an-action-plan-for-business-survival-in-a-global-recession/feed/ 0 Global impact of COVID-19 consumer behaviour, plus why B2B marketers are reinvesting in digital https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/ https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/#respond Tue, 24 Mar 2020 16:50:00 +0000 https://www.smartinsights.com/?p=149353 Chart of the Week: Pandemic hits high-ticket air travel and cruises, alongside small pleasures such as eating out, as marketers reassess what constitutes value for customers right now and how digital marketing can help Charts from Market Insider paint a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/feed/ 0 Twitter’s new reporting tool and Google’s Avengers Easter egg – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-26-april-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-26-april-2019/#respond Fri, 26 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=136430 Twitter's new reporting tool ahead of elections, LinkedIn's new 'services' feature, Facebook suing a company for selling fake 'likes', Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-26-april-2019/feed/ 0 Why choosing the right influencers for your travel campaign is vital https://www.smartinsights.com/online-pr/influencer-marketing/right-influencers-travel-marketing-campaign/ https://www.smartinsights.com/online-pr/influencer-marketing/right-influencers-travel-marketing-campaign/#respond Mon, 15 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136402 Travel brands must select the right influencers to work with in order to see the best results and create effective stories Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But …..

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]]> https://www.smartinsights.com/online-pr/influencer-marketing/right-influencers-travel-marketing-campaign/feed/ 0 What channels are in the best travel industry marketing mix? https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/travel-industry-marketing-mix/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/travel-industry-marketing-mix/#respond Wed, 14 Feb 2018 16:00:52 +0000 https://www.smartinsights.com/?p=106330 Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/travel-industry-marketing-mix/feed/ 0 Travel ecommerce trends 2018 https://www.smartinsights.com/digital-marketing-strategy/travel-ecommerce-trends-2018/ https://www.smartinsights.com/digital-marketing-strategy/travel-ecommerce-trends-2018/#respond Mon, 22 Jan 2018 09:05:43 +0000 https://www.smartinsights.com/?p=107684 What's new in the travel industry? Keep up to date with the latest trends and innovations to streamline your strategy The multichannel marketing approach  It is vital that there is a multichannel marketing plan in place for all online travel …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/travel-ecommerce-trends-2018/feed/ 0 What is the ROI of website personalization? https://www.smartinsights.com/ecommerce/web-personalisation/what-is-the-roi-of-website-personalization/ https://www.smartinsights.com/ecommerce/web-personalisation/what-is-the-roi-of-website-personalization/#respond Mon, 11 Dec 2017 16:00:49 +0000 https://www.smartinsights.com/?p=104579 Chart of the Day: Ecommerce businesses share their ROI from personalization for the Retail, Travel and Financial services sectors There are now many options for website personalization tools, but we know from our member research that many businesses have yet to implementation …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/what-is-the-roi-of-website-personalization/feed/ 0 How Eurostar manage digital transformation and implement new digital technologies https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/interview-roberto-abbondio-managing-director-eurostar/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/interview-roberto-abbondio-managing-director-eurostar/#respond Thu, 19 Oct 2017 08:00:21 +0000 http://www.smartinsights.com/?p=97848 Interview: Roberto Abbondio, Managing Director of Eurostar We spoke to Roberto Abbondio, MD New Digital Business of Eurostar, to find out how they plan, optimize and manage their digital transformation and long-term marketing strategy. Roberto is one of many senior …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/interview-roberto-abbondio-managing-director-eurostar/feed/ 0 Destination Marketing: Increasing Footfall through Digital Marketing https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/destination-marketing-increase-footfall-through-digital-marketing/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/destination-marketing-increase-footfall-through-digital-marketing/#respond Tue, 08 Aug 2017 10:00:00 +0000 http://www.smartinsights.com/?p=92018 The must-know essentials to increasing your footfall through destination marketing online If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/destination-marketing-increase-footfall-through-digital-marketing/feed/ 0 The Future of the Travel Industry Puts Customers in the Driver’s Seat https://www.smartinsights.com/mobile-marketing/the-future-of-the-travel-industry-puts-customers-in-the-drivers-seat/ https://www.smartinsights.com/mobile-marketing/the-future-of-the-travel-industry-puts-customers-in-the-drivers-seat/#respond Fri, 02 Dec 2016 15:00:00 +0000 http://www.smartinsights.com/?p=56606 Mobile is radically re-shaping the travel industry The future of the travel industry is in customers’ hands — at their fingertips, to be exact. With a few apps, some swipes and clicks, and one-on-one conversations with big brands through social …..

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