Digital marketing center of Excellence (DCoE) - Smart Insights https://www.smartinsights.com/tag/digital-marketing-center-of-excellence-dcoe/ Digital Marketing > The Marketing Strategy Blog Tue, 30 Nov 2021 16:51:50 +0000 en-US hourly 1 Digital marketing maturity assessment tool https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-maturity-assessment/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-maturity-assessment/#respond Mon, 26 Feb 2018 16:00:56 +0000 https://www.smartinsights.com/?p=110320 [Editor's note: We now have more recent guidance for frameworks for digital maturity evaluation] Chart of the Day: BCG's pathway to digital marketing maturity model You probably know of Boston Consulting Group for their classic market prioritization matrix which we feature in our …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-maturity-assessment/feed/ 0 What is a Digital Marketing Centre of Excellence and why do you need one? https://www.smartinsights.com/managing-digital-marketing/digital-marketing-centre-exellence-need-one/ https://www.smartinsights.com/managing-digital-marketing/digital-marketing-centre-exellence-need-one/#respond Wed, 15 Mar 2017 15:00:00 +0000 http://www.smartinsights.com/?p=83717 How brands can use a Digital Marketing Centre of Excellence to improve their results from digital Since digital marketing is so complex and changes so fasts, many businesses can be left floundering in their use of digital marketing if they don't …..

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]]> https://www.smartinsights.com/managing-digital-marketing/digital-marketing-centre-exellence-need-one/feed/ 0 How well integrated is your digital marketing? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/well-integrated-digital-marketing/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/well-integrated-digital-marketing/#respond Thu, 02 Feb 2017 16:17:02 +0000 http://www.smartinsights.com/?p=83757 It seems you either have what it takes... or not When speaking to businesses about their marketing, integration is a common challenge, whether that's integration of comms, technology or teams within a business. The latest Econsultancy / Adobe Digital Intelligence …..

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