Content marketing tools - Smart Insights https://www.smartinsights.com/archive/content-management/content-marketing-tools/ Digital Marketing > The Marketing Strategy Blog Mon, 10 Feb 2020 09:01:31 +0000 en-US hourly 1 What’s ahead for customer data platforms in 2020? https://www.smartinsights.com/content-management/whats-ahead-for-customer-data-platforms-in-2020/ https://www.smartinsights.com/content-management/whats-ahead-for-customer-data-platforms-in-2020/#respond Tue, 11 Feb 2020 11:00:00 +0000 https://www.smartinsights.com/?p=149285 Customer Data Platforms (CDPs) came a long way in 2019 and they are going from strength to strength. So what's in store for them in 2020? 2019 was a pivotal year for the Customer Data Platform industry. It experienced a …..

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]]> https://www.smartinsights.com/content-management/whats-ahead-for-customer-data-platforms-in-2020/feed/ 0 How to create an e-commerce content marketing system using SOPs https://www.smartinsights.com/digital-marketing-strategy/create-ecommerce-content-marketing-system-sops/ https://www.smartinsights.com/digital-marketing-strategy/create-ecommerce-content-marketing-system-sops/#respond Thu, 06 Feb 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148524 Content marketing that makes use of SEO should be a core marketing strategy for any e-commerce company Are you looking for a way to systematize your e-commerce content marketing? Would you like to be able to more easily delegate the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/create-ecommerce-content-marketing-system-sops/feed/ 0 29 tools to help with your content writing https://www.smartinsights.com/content-management/content-marketing-tools/29-tools-help-content-writing/ https://www.smartinsights.com/content-management/content-marketing-tools/29-tools-help-content-writing/#respond Sun, 12 Jan 2020 15:00:00 +0000 http://www.smartinsights.com/?p=78210 Use a selection of these tools to boost the quality of the content you write Writing relevant and user-friendly content is harder than it seems. You need to ensure that your text reads clearly and with no mistakes in order …..

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]]> https://www.smartinsights.com/content-management/content-marketing-tools/29-tools-help-content-writing/feed/ 0 Must-have content marketing tools that you need to get https://www.smartinsights.com/content-management/must-have-content-marketing-tools/ https://www.smartinsights.com/content-management/must-have-content-marketing-tools/#respond Wed, 08 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=137079 Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests. Digital marketing – and, consequently, content marketing – and digital tools have a very …..

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]]> https://www.smartinsights.com/content-management/must-have-content-marketing-tools/feed/ 0 Call to action: The how and where of CTAs https://www.smartinsights.com/content-management/content-marketing-tools/using-call-to-actions/ https://www.smartinsights.com/content-management/content-marketing-tools/using-call-to-actions/#respond Tue, 19 Mar 2019 15:00:00 +0000 https://www.smartinsights.com/?p=134994 A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel Have you ever signed up for an online subscription service …..

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]]> https://www.smartinsights.com/content-management/content-marketing-tools/using-call-to-actions/feed/ 0 Best tools for benchmarking competitor content marketing? https://www.smartinsights.com/content-management/content-marketing-tools/tools-benchmarking-content-marketing/ https://www.smartinsights.com/content-management/content-marketing-tools/tools-benchmarking-content-marketing/#comments Thu, 10 Jan 2019 11:00:00 +0000 http://www.smartinsights.com/?p=36808 A review of 2 social sharing count tools showing which competitor content types are most popular Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and …..

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]]> https://www.smartinsights.com/content-management/content-marketing-tools/tools-benchmarking-content-marketing/feed/ 4 How to audit your agency content to drive new business in 2019 https://www.smartinsights.com/content-management/content-marketing-tools/how-to-audit-your-agency-content-to-drive-new-business-in-2019/ https://www.smartinsights.com/content-management/content-marketing-tools/how-to-audit-your-agency-content-to-drive-new-business-in-2019/#respond Wed, 19 Dec 2018 11:00:36 +0000 https://www.smartinsights.com/?p=129446 A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles As an agency, you already know that great content is a powerful marketing tool. But are you really putting all your content to …..

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]]> https://www.smartinsights.com/content-management/content-marketing-tools/how-to-audit-your-agency-content-to-drive-new-business-in-2019/feed/ 0 Using Google Analytics to evaluate content marketing effectiveness https://www.smartinsights.com/content-management/content-marketing-tools/using-google-analytics-evaluate-content-marketing-effectiveness/ https://www.smartinsights.com/content-management/content-marketing-tools/using-google-analytics-evaluate-content-marketing-effectiveness/#respond Fri, 30 Jun 2017 15:00:30 +0000 http://www.smartinsights.com/?p=91012 Chart of the Day: How good is your use of campaign tracking codes? As this post on campaign tracking in Google Analytics shows, Google's UTM tracking codes provide an excellent way to see which of your marketing channels and content is …..

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]]> https://www.smartinsights.com/content-management/content-marketing-tools/using-google-analytics-evaluate-content-marketing-effectiveness/feed/ 0 Why content curation is kingly too https://www.smartinsights.com/content-management/content-marketing-tools/content-curation-kingly/ https://www.smartinsights.com/content-management/content-marketing-tools/content-curation-kingly/#respond Fri, 12 May 2017 10:00:00 +0000 http://www.smartinsights.com/?p=86556 6 Great Content Curation Tools They say that content is King. If that’s the case then curation has to be, at the very least, a Baron or something. Actually, scratch that. Content curation, when it’s done right, can be king …..

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]]> https://www.smartinsights.com/content-management/content-marketing-tools/content-curation-kingly/feed/ 0 5 Useful New Marketing Tools for 2017 https://www.smartinsights.com/content-management/content-marketing-tools/5-useful-new-marketing-tools-2017/ https://www.smartinsights.com/content-management/content-marketing-tools/5-useful-new-marketing-tools-2017/#respond Tue, 14 Mar 2017 09:00:00 +0000 http://www.smartinsights.com/?p=83962 New tools for outreach, video marketing, market segmentation and more In the ever-evolving digital world, keeping up with the tricks of the trade is crucial. Marketing is no longer a one-way communication from brands, but a dialogue between brands, customers, …..

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