Ad blocking - Smart Insights https://www.smartinsights.com/tag/ad-blocking/ Digital Marketing > The Marketing Strategy Blog Fri, 12 Jan 2024 14:02:59 +0000 en-US hourly 1 2024 average ad click through rates (CTRs) for paid search, display and social media https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/#comments Fri, 12 Jan 2024 13:30:59 +0000 http://www.smartinsights.com/?p=3794 Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you're forecasting your digital media …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/feed/ 135 5 Ways to Stand Out in the Days of the Duopoly https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/5-ways-stand-days-duopoly/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/5-ways-stand-days-duopoly/#respond Fri, 21 Jul 2017 10:00:00 +0000 http://www.smartinsights.com/?p=90457 How you can stand out in a world dominated by Facebook and Google Just because you believe something to be true doesn’t make it so. It’s one of my favorite adages, and it has some correlation to what’s going on …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/5-ways-stand-days-duopoly/feed/ 0 The least effective digital ad formats according to CMOs https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/least-effective-digital-ad-formats-according-cmos/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/least-effective-digital-ad-formats-according-cmos/#respond Mon, 12 Jun 2017 15:00:00 +0000 http://www.smartinsights.com/?p=90082 Auto-play video and banner ads are seen to be least effective digital formats by global CMOs What digital ad formats should you use to get the best ROI online? One way to answer the question is to flip it on …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/least-effective-digital-ad-formats-according-cmos/feed/ 0 Online ads eclipsed whilst content marketing continues meteoric rise https://www.smartinsights.com/content-management/content-marketing-strategy/online-ads-eclipsed-whilst-content-marketing-continues-meteoric-rise/ https://www.smartinsights.com/content-management/content-marketing-strategy/online-ads-eclipsed-whilst-content-marketing-continues-meteoric-rise/#respond Wed, 27 Apr 2016 08:00:00 +0000 http://www.smartinsights.com/?p=71052 A new report by renowned digital marketing analyst Rebecca Lieb points to the decline of banner ads and the opportunity it represents for content marketers. Advertising effectiveness is declining. Savvy web users are installing ad-blockers in droves with Adblock use in …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/online-ads-eclipsed-whilst-content-marketing-continues-meteoric-rise/feed/ 0 The future of Adblocking: Interview with Lee Evans, CEO of SurveyME https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/future-adblocking-interview-lee-evans-ceo-surveyme/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/future-adblocking-interview-lee-evans-ceo-surveyme/#respond Mon, 18 Apr 2016 10:00:00 +0000 http://www.smartinsights.com/?p=69877 We talked to Lee Evans about how he sees ad-blocking affecting digital marketers It's hardly surprising that digital marketers are no fans of ad-blockers. For many online publishers who make their revenue that way, it can feel like people are …..

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