Facebook advertising - Smart Insights https://www.smartinsights.com/tag/facebook-advertising/ Digital Marketing > The Marketing Strategy Blog Fri, 12 Jan 2024 14:02:59 +0000 en-US hourly 1 2024 average ad click through rates (CTRs) for paid search, display and social media https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/#comments Fri, 12 Jan 2024 13:30:59 +0000 http://www.smartinsights.com/?p=3794 Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you're forecasting your digital media …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/feed/ 135 Apple iOS 14 update: Privacy, advertising and UX https://www.smartinsights.com/digital-marketing-strategy/apple-ios-14-platform-update/ Fri, 18 Sep 2020 10:00:00 +0000 https://www.smartinsights.com/?p=156440 Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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]]> Low confidence in tech companies stopping political influence and Facebook bans coronavirus ads – News roundup https://www.smartinsights.com/social-media-marketing/social-media-platforms/news-roundup-28-february-2020/ https://www.smartinsights.com/social-media-marketing/social-media-platforms/news-roundup-28-february-2020/#respond Fri, 28 Feb 2020 11:00:00 +0000 https://www.smartinsights.com/?p=149320 Low confidence in tech companies stopping political influence, LinkedIn testing Stories, Facebook bans coronavirus ads, Pinterest launches Lite app globally, Facebook sues for data misuse This week has brought with it a lot of social media news, including the fact …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-platforms/news-roundup-28-february-2020/feed/ 0 Google third-party cookie support and Instagram web DMs – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/#respond Mon, 20 Jan 2020 15:10:00 +0000 https://www.smartinsights.com/?p=148487 Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube "should demonetize climate denier videos" We're a bit late with our usual Friday news roundup, but the …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/feed/ 0 Limited paid social budget? How to pick one platform https://www.smartinsights.com/social-media-marketing/picking-one-social-media-platform/ https://www.smartinsights.com/social-media-marketing/picking-one-social-media-platform/#respond Thu, 16 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=136409 It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to …..

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]]> https://www.smartinsights.com/social-media-marketing/picking-one-social-media-platform/feed/ 0 Facebook location tracking and the need for a digital ad watchdog – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20-december-2019/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20-december-2019/#respond Fri, 20 Dec 2019 11:00:00 +0000 https://www.smartinsights.com/?p=146818 Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists. 2019 is almost over but there's enough time left before we …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20-december-2019/feed/ 0 UK public wants stricter political ad rules and Facebook bug affects political ads – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-december-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-december-2019/#respond Fri, 13 Dec 2019 10:45:00 +0000 https://www.smartinsights.com/?p=146807 87% of UK public wants stricter political ad regulations, Facebook bug removes political ads ahead of UK election, media prices are on the rise, Twitter announces new team to explore decentralized social media networks and YouTube updates its harassment policy …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-december-2019/feed/ 0 Instagram’s new age check and Facebook suing over malicious ads – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-6-december-2019/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-6-december-2019/#respond Fri, 06 Dec 2019 11:56:00 +0000 https://www.smartinsights.com/?p=146793 Instagram introduces age check, creative professionals more productive 'on-the-go', Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures This week has seen Instagram change its policy to bring it in-line with Facebook. …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-6-december-2019/feed/ 0 Will ad agencies survive in the age of Facebook and Google’s data superiority? https://www.smartinsights.com/digital-marketing-strategy/will-ad-agencies-survive-facebook-googles-data-superiority/ https://www.smartinsights.com/digital-marketing-strategy/will-ad-agencies-survive-facebook-googles-data-superiority/#respond Wed, 20 Nov 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146322 Will smaller ad agencies end up ultimately trampled to death by yottabytes of Facebook and Google data? Along with being reigning leaders of the tech industry, Google and Facebook run the most prominent advertising networks. The rest of the no-names …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/will-ad-agencies-survive-facebook-googles-data-superiority/feed/ 0 Google’s BERT update and Twitter’s political ad ban – News roundup https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-1-november-2019/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-1-november-2019/#respond Fri, 01 Nov 2019 11:25:00 +0000 https://www.smartinsights.com/?p=145941 Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics The last week has been a fairly busy one …..

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