Using cookies for marketing https://www.smartinsights.com/tag/using-cookies-for-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 02 Jan 2024 15:58:12 +0000 en-US hourly 1 Digital advertising trends: Cookieless advertising is coming, are you ready for it? https://www.smartinsights.com/digital-marketing-strategy/digital-advertising-trends-cookieless-advertising-is-coming-are-you-ready-for-it/ Tue, 02 Jan 2024 15:54:12 +0000 https://www.smartinsights.com/?p=168008 How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the …..

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]]> The cookie law, email marketing and open tracking https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/the-cookie-law-email-marketing-and-open-tracking/ https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/the-cookie-law-email-marketing-and-open-tracking/#comments Tue, 08 May 2012 08:30:48 +0000 http://www.smartinsights.com/?p=13425 What actions do email marketers need to take? The new cookie law is not really only about cookies; the law does not even mention cookies by name. Instead, its focus is improving consumer privacy and consumer awareness of how their …..

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]]> https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/the-cookie-law-email-marketing-and-open-tracking/feed/ 10 A cookie free analytics system https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/a-cookie/ https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/a-cookie/#comments Tue, 20 Dec 2011 14:34:14 +0000 http://www.smartinsights.com/?p=9148 An interview with Oliver Birleson of Maxsi Limited Following on from our posts and discussions on how to best implement the cookie law by May 2012, we're going to take a look at some of the technology and consulting solutions …..

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]]> https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/a-cookie/feed/ 5 New privacy law on cookies – do we need to take action? https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/cookie-privacy-law/ https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/cookie-privacy-law/#comments Tue, 01 Mar 2011 10:08:08 +0000 http://www.smartinsights.com/?p=4263 The latest advice on the UK response to revised e-privacy directive on site cookie usage June 23rd update: The impact of the cookie law on analytics I find this scary - a death knell to the "most measurable medium anywhere". …..

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