Retargeting - Smart Insights https://www.smartinsights.com/tag/retargeting/ Digital Marketing > The Marketing Strategy Blog Fri, 18 Sep 2020 11:46:19 +0000 en-US hourly 1 Apple iOS 14 update: Privacy, advertising and UX https://www.smartinsights.com/digital-marketing-strategy/apple-ios-14-platform-update/ Fri, 18 Sep 2020 10:00:00 +0000 https://www.smartinsights.com/?p=156440 Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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]]> Amp up your results using retargeting https://www.smartinsights.com/social-media-marketing/facebook-marketing/amp-up-results-using-retargeting/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/amp-up-results-using-retargeting/#respond Wed, 04 Mar 2020 11:00:00 +0000 https://www.smartinsights.com/?p=150325 46% of marketers feel that retargeting is undervalued, so should you be using it? For us as marketers, the digital age is both a blessing and a curse. It is a blessing because it has never been easier to reach …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/amp-up-results-using-retargeting/feed/ 0 How to successfully remarket to past customers https://www.smartinsights.com/customer-engagement/successfully-remarket-past-customers/ https://www.smartinsights.com/customer-engagement/successfully-remarket-past-customers/#respond Thu, 12 Dec 2019 15:09:49 +0000 https://www.smartinsights.com/?p=132617 It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small "brick and mortar" boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of …..

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]]> https://www.smartinsights.com/customer-engagement/successfully-remarket-past-customers/feed/ 0 Why is retargeting is essential in E-commerce (and other types of) businesses https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/why-is-retargeting-is-essential-in-e-commerce-and-other-types-of-businesses/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/why-is-retargeting-is-essential-in-e-commerce-and-other-types-of-businesses/#respond Mon, 10 Sep 2018 15:00:00 +0000 https://www.smartinsights.com/?p=123978 Compilation of abandonment rates and follow-up email conversion rates in retail, fashion, travel, finance and not-for profit We recommend retargeting as an essential activity in our RACE framework customer lifecycle activities. That's because it can help boost both conversion to …..

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