Models and frameworks Archives - Smart Insights https://www.smartinsights.com/advicetype/models-and-frameworks/ Digital Marketing > The Marketing Strategy Blog Wed, 11 Dec 2024 11:51:03 +0000 en-US hourly 1 How to use the McKinsey 7S model in marketing https://www.smartinsights.com/marketing-planning/marketing-models/mckinsey-7s-model/ https://www.smartinsights.com/marketing-planning/marketing-models/mckinsey-7s-model/#comments Sun, 17 Nov 2024 09:00:00 +0000 http://www.smartinsights.com/?p=33286 An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/mckinsey-7s-model/feed/ 3 How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Fri, 05 Apr 2024 09:44:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> What is brand positioning and why aren’t you doing it yet? https://www.smartinsights.com/online-brand-strategy/brand-positioning/what-is-brand-positioning-and-why-arent-you-doing-it-yet/ Mon, 04 Mar 2024 15:34:40 +0000 https://www.smartinsights.com/?p=165122 Learn how to identify and leverage your brand position to create a competitive advantage with our actionable template Think of some iconic brands. What pops into your head? Perhaps it's Coca Cola’s distinctive bottles, Apple’s sleek, futuristic presentation, Amazon’s UX …..

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]]> Need to create a winning marketing campaign? Plan your strategy across the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/ https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/#respond Tue, 30 Jan 2024 09:00:00 +0000 https://www.smartinsights.com/?p=132278 Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/feed/ 0 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Wed, 24 Jan 2024 13:40:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 Golden Circle model: Simon Sinek’s theory of value proposition ‘start with why’ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/#respond Sun, 21 Jan 2024 09:00:00 +0000 http://www.smartinsights.com/?p=59226 Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand's value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/feed/ 0 Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/#comments Wed, 17 Jan 2024 09:00:38 +0000 http://www.smartinsights.com/?p=2793 How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage, and optimize their digital marketing using a more strategic, structured, and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/feed/ 58 Using the 70:20:10 rule in your digital marketing https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/ https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/#comments Tue, 21 Nov 2023 15:00:00 +0000 http://www.smartinsights.com/?p=48903 How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/feed/ 1 SOSTAC® marketing planning model guide and the RACE Growth System https://www.smartinsights.com/digital-marketing-strategy/sostac-model/ https://www.smartinsights.com/digital-marketing-strategy/sostac-model/#comments Fri, 20 Oct 2023 14:35:30 +0000 http://www.smartinsights.com/?p=4596 What is PR Smith's SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don't know PR Smith's SOSTAC® model, it's worth getting to know if you're involved with …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/sostac-model/feed/ 29 How to create a PESTLE analysis for marketing planning https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-pestle-analysis-for-marketing-planning/ Wed, 28 Jun 2023 12:36:13 +0000 https://www.smartinsights.com/?p=166326 Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..

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