Rob Thurner, Author at Smart Insights https://www.smartinsights.com/author/robthurnergmail-com/ Digital Marketing > The Marketing Strategy Blog Mon, 12 Jul 2021 10:59:58 +0000 en-US hourly 1 Focusing mobile marketing on the consumer https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobile-marketing-consumer/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobile-marketing-consumer/#respond Fri, 29 Apr 2016 14:00:00 +0000 http://www.smartinsights.com/?p=46124 Review and improve your UX on mobile using the Smart Insights  RACE Planning Framework Should we be focusing our mobile marketing activities on the device, or the consumer? Allow me to rewind the clock, briefly, and explain why this matters: …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobile-marketing-consumer/feed/ 0 Ensuring you get your share of mobile search https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/share-mobile-search/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/share-mobile-search/#respond Thu, 13 Mar 2014 10:40:00 +0000 http://www.smartinsights.com/?p=35242 Maximise Google to improve your mobile search 'Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/share-mobile-search/feed/ 0 Mobile marketing trends 2014 https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobile-marketing-trends-2014/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobile-marketing-trends-2014/#comments Mon, 23 Dec 2013 14:42:34 +0000 http://www.smartinsights.com/?p=33316 We're fast approaching 2014, the year when mobile analyst Mary Meeker predicted that mobile Internet traffic would overtake desktop traffic. Her latest annual KPCB Internet trends report from May 2013 showed that we're not quite there yet, with mobile traffic up …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobile-marketing-trends-2014/feed/ 1 Improving mobile shopping experiences for 2014 https://www.smartinsights.com/mobile-marketing/mobile-commerce/mobile-shopping-experiences/ https://www.smartinsights.com/mobile-marketing/mobile-commerce/mobile-shopping-experiences/#comments Wed, 04 Dec 2013 10:30:00 +0000 http://www.smartinsights.com/?p=32553 7 Tips to win the hearts, minds and wallets of mobile shoppers A recent Google survey shows the importance of mobile in driving shopper behaviour today – at every stage in the customer journey. Pre-shopping: 58% of the sample use their …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-commerce/mobile-shopping-experiences/feed/ 2 Mobile marketing tracking and analytics https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-tracking-analytics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-tracking-analytics/#comments Wed, 16 Oct 2013 13:55:00 +0000 http://www.smartinsights.com/?p=31107 KPIs and Tools for optimising mobile marketing results As mobile marketers get to grips with planning activity and budgets for 2014, this post takes a look at using tracking and analytics tools to optimize your mobile investment and performance. Consumers …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-tracking-analytics/feed/ 1 A calculator for retailers to review the potential for multichannel mobile sales https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-sales-calculator/ https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-sales-calculator/#respond Thu, 22 Aug 2013 09:00:00 +0000 http://www.smartinsights.com/?p=29046 Measuring mobile activity with Google's mobile calculator eBay Europe recently reported that UK consumer spend on mobile has increased by 55% year on year, and is set to grow a further 115% over the next 12 months.  Olivier Ropars, Senior Director …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-sales-calculator/feed/ 0 Mcommerce best practice benchmark https://www.smartinsights.com/mobile-marketing/mobile-design/benchmarkbest-practice-learning-from-the-top-retailers/ https://www.smartinsights.com/mobile-marketing/mobile-design/benchmarkbest-practice-learning-from-the-top-retailers/#comments Mon, 01 Jul 2013 09:00:00 +0000 http://www.smartinsights.com/?p=27160 Research on the top mobile sites and apps as rated by consumer experience Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps. Consumers were …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-design/benchmarkbest-practice-learning-from-the-top-retailers/feed/ 1 Making the business case for investment in mobile marketing https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/business-case-mobile/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/business-case-mobile/#respond Thu, 14 Mar 2013 10:00:00 +0000 http://www.smartinsights.com/?p=22651 Defining the business case for a mobile strategy I'm sure you will know from your analytics how important mobile site visits are becoming to your business. However, those of us who live and breathe mobile see the majority of companies have …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/business-case-mobile/feed/ 0 Effective mobile advertising https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-advertising-examples/ https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-advertising-examples/#comments Tue, 04 Dec 2012 08:00:29 +0000 http://www.smartinsights.com/?p=19398 Earning attention is the key to mobile advertising success. About time too!  I was delighted to read last week that the UK’s Information Commissioner Christopher Graham has imposed a hefty £440,000 fine on the two SMS spammers responsible for bombarding …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-advertising/mobile-advertising-examples/feed/ 3 Nearly half of mobile users have “ditched a brand” following a poor mobile experience [Infographic] https://www.smartinsights.com/mobile-marketing/mobile-design/consumer-perceptions-mobile/ https://www.smartinsights.com/mobile-marketing/mobile-design/consumer-perceptions-mobile/#comments Wed, 24 Oct 2012 07:30:49 +0000 http://www.smartinsights.com/?p=18413 Consumer research shows the importance of getting mobile experiences right The Going Mobile 2012  research by Foolproof undertaken from November 2011 to March 2012 assessed the quality of mobile user experience based on consumers' mobile behaviour and usage patterns.  The research …..

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