App marketing - Smart Insights https://www.smartinsights.com/archive/mobile-marketing/app-marketing/ Digital Marketing > The Marketing Strategy Blog Wed, 17 Jun 2020 13:52:51 +0000 en-US hourly 1 How to create a compelling mobile app for your business https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/ https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/#respond Wed, 17 Jun 2020 13:54:00 +0000 https://www.smartinsights.com/?p=136079 A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..

The post How to create a compelling mobile app for your business appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/feed/ 0 Top mobile app development trends in 2020 [infographic] https://www.smartinsights.com/mobile-marketing/app-marketing/top-mobile-app-development-trends-in-2020-infographic/ https://www.smartinsights.com/mobile-marketing/app-marketing/top-mobile-app-development-trends-in-2020-infographic/#respond Thu, 19 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144121 There are many technologies that are set to impact the mobile app development industry in 2020, let's take a look at some of the biggest trends In an era when the world is heading towards digitalization, mobile apps are gaining …..

The post Top mobile app development trends in 2020 [infographic] appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/app-marketing/top-mobile-app-development-trends-in-2020-infographic/feed/ 0 Top 7 biggest flops in the mobile app industry https://www.smartinsights.com/mobile-marketing/top-7-biggest-flops-mobile-app-industry/ https://www.smartinsights.com/mobile-marketing/top-7-biggest-flops-mobile-app-industry/#respond Tue, 03 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=143310 The great idea behind each app, the end result and why they failed With well over two million apps in the duopolistic Apple and Google app stores - there are far more stories about app failures than app successes. The …..

The post Top 7 biggest flops in the mobile app industry appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/top-7-biggest-flops-mobile-app-industry/feed/ 0 Five elements of a successful banking app https://www.smartinsights.com/mobile-marketing/five-elements-successful-banking-app/ https://www.smartinsights.com/mobile-marketing/five-elements-successful-banking-app/#respond Thu, 09 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=137778 Best practice UX, UI and design principles from inside and outside the world of financial services Finance is something that affects all of us is one way or another nearly every day of our lives. As the internet has continued …..

The post Five elements of a successful banking app appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/five-elements-successful-banking-app/feed/ 0 8 common mobile app development mistakes to avoid https://www.smartinsights.com/mobile-marketing/app-marketing/8-common-mobile-app-development-mistakes-avoid/ https://www.smartinsights.com/mobile-marketing/app-marketing/8-common-mobile-app-development-mistakes-avoid/#respond Mon, 03 Dec 2018 15:00:07 +0000 https://www.smartinsights.com/?p=128286 Some mistakes are so common they often get ignored by the mobile app development companies on the pretext of aspiring to provide something unique or different to the users Did you know that by 2020 mobile apps are projected to …..

The post 8 common mobile app development mistakes to avoid appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/app-marketing/8-common-mobile-app-development-mistakes-avoid/feed/ 0 How to use mobile apps to grow your startup https://www.smartinsights.com/mobile-marketing/app-marketing/how-to-use-mobile-apps-to-grow-your-startup/ https://www.smartinsights.com/mobile-marketing/app-marketing/how-to-use-mobile-apps-to-grow-your-startup/#respond Thu, 15 Nov 2018 15:00:51 +0000 https://www.smartinsights.com/?p=127379 With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help …..

The post How to use mobile apps to grow your startup appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/app-marketing/how-to-use-mobile-apps-to-grow-your-startup/feed/ 0 KPIs for apps – optimise your Mcommerce Apps and Mobile UX https://www.smartinsights.com/mobile-marketing/app-marketing/optimise-your-mcommerce/ https://www.smartinsights.com/mobile-marketing/app-marketing/optimise-your-mcommerce/#respond Fri, 20 Apr 2018 08:00:00 +0000 http://www.smartinsights.com/?p=50859 Which KPIs will help retailers optimise their mobile apps? Well, you've finally launched your app and like other app makers in the retail space, you are looking to increase engagement with your users and generate income. You are monitoring your downloads and …..

The post KPIs for apps – optimise your Mcommerce Apps and Mobile UX appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/app-marketing/optimise-your-mcommerce/feed/ 0 5 features of progressive web apps https://www.smartinsights.com/mobile-marketing/app-marketing/5-features-progressive-web-apps/ https://www.smartinsights.com/mobile-marketing/app-marketing/5-features-progressive-web-apps/#respond Tue, 02 Jan 2018 09:00:00 +0000 https://www.smartinsights.com/?p=105119 Learn the benefits of progressive web apps (PWAs) and why you should be using them This year has been huge for the mobile web. Accelerated Mobile Pages (AMP), which have enabled the rapid delivery of news content, have muscled their …..

The post 5 features of progressive web apps appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/app-marketing/5-features-progressive-web-apps/feed/ 0 How your mobile ROI can increase with Progressive Web Apps https://www.smartinsights.com/mobile-marketing/app-marketing/mobile-roi-can-increase-progressive-web-apps/ https://www.smartinsights.com/mobile-marketing/app-marketing/mobile-roi-can-increase-progressive-web-apps/#respond Mon, 02 Oct 2017 14:00:00 +0000 http://www.smartinsights.com/?p=96733 Case studies showcasing the positive affects of PWAs PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile …..

The post How your mobile ROI can increase with Progressive Web Apps appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/app-marketing/mobile-roi-can-increase-progressive-web-apps/feed/ 0 Second Screen Apps as a New Way To Engage and Monetize https://www.smartinsights.com/mobile-marketing/app-marketing/second-screen-apps-new-way-engage-monetize/ https://www.smartinsights.com/mobile-marketing/app-marketing/second-screen-apps-new-way-engage-monetize/#respond Wed, 12 Jul 2017 08:00:00 +0000 http://www.smartinsights.com/?p=89735 Evolution of the TV watching experience Not only did social networks change the way we stay in touch with friends, read the news and interact with brands, but also the way we watch TV. These days, our TV watching experience …..

The post Second Screen Apps as a New Way To Engage and Monetize appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/app-marketing/second-screen-apps-new-way-engage-monetize/feed/ 0