Live Video - Smart Insights

How to create amazing social media videos

Lilach Bullock — Tue, 22 Jan 2019 09:00:45 +0000

Video is thought to be one of the best forms of content when it comes to generating engagement and leads Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty …..

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Twitter is becoming a TV channel

Jessica Wade — Wed, 05 Jul 2017 10:00:40 +0000

Twitter gives brands the opportunity to reach niche audiences through video As video continues to take over social media as the preferred mode of content and live streaming has grown rapidly over the past year as a key part of many …..

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How Marketers are utilising Facebook Live and Periscope

Expert commentator — Tue, 11 Apr 2017 08:00:00 +0000

Live video presents major opportunities for social media marketers to better engage their audience. Live videos and streaming are gaining an incredible amount of traction right now. Several of the most common platforms for interacting with live audiences include YouTube, …..

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Facebook video advertising – creative best practices

Gavin Llewellyn — Thu, 06 Apr 2017 10:00:00 +0000

Five ways to supercharge your Facebook video ad campaigns for your brand Facebook is now pretty much a ubiquitous presence in many of our lives. The platform now has over 1.65 billion monthly users and is considered so influential that …..

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3 ways brands can capitalize on live video

Expert commentator — Fri, 17 Feb 2017 09:00:00 +0000

How a watermelon got 500 times more views than the President of the United States: Why Live Video offers a massive opportunity for brands willing to be creative Live video streaming found its footing nearly a decade ago when sites …..

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Video to account for 80% of internet traffic by 2020 [#ChartoftheDay]

Robert Allen — Mon, 07 Nov 2016 16:00:00 +0000

Video already makes up 70% of global internet traffic, but this is set to increase still further. To state the obvious, video is already an extremely popular content medium. But far from plateauing, online video it set to continue its …..

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