2016 Digital Marketing Trends - Smart Insights https://www.smartinsights.com/tag/2016-digital-marketing-trends/ Digital Marketing > The Marketing Strategy Blog Fri, 07 Apr 2017 13:18:12 +0000 en-US hourly 1 SME / SMB Marketing trends https://www.smartinsights.com/digital-marketing-strategy/2016-smesmb-marketing-trends/ https://www.smartinsights.com/digital-marketing-strategy/2016-smesmb-marketing-trends/#comments Tue, 10 Jan 2017 09:00:00 +0000 http://www.smartinsights.com/?p=69359 Report shows the key trends small and medium businesses need to utilise this year Small businesses have more marketing options than they have ever had before. Low barriers to entry on marketing automation and social media platforms present massive opportunities for …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/2016-smesmb-marketing-trends/feed/ 4 The state of online retail 2016 – our new infographic https://www.smartinsights.com/ecommerce/ecommerce-strategy/state-online-retail-2016-infographic/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/state-online-retail-2016-infographic/#comments Fri, 16 Dec 2016 09:00:00 +0000 http://www.smartinsights.com/?p=67420 The latest research reveals the current growth of the ecommerce market Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/state-online-retail-2016-infographic/feed/ 2 9 Global Internet Trends to inform your 2017 strategy – Key Insights from KPCB’s latest report https://www.smartinsights.com/internet-marketing-statistics/global-internet-trends-2016-insights-kpcbs-latest-report/ https://www.smartinsights.com/internet-marketing-statistics/global-internet-trends-2016-insights-kpcbs-latest-report/#comments Wed, 23 Nov 2016 09:00:00 +0000 http://www.smartinsights.com/?p=74875 Mobile, social video and messaging apps: The big trends to inform your 2017 strategy Each year, analyst Mary Meeker, a partner at KPCB  does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is …..

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]]> https://www.smartinsights.com/internet-marketing-statistics/global-internet-trends-2016-insights-kpcbs-latest-report/feed/ 2 How is marketing automation being used in the real world? [#ChartoftheDay] https://www.smartinsights.com/b2b-digital-marketing/marketing-automation-used-real-world-chartoftheday/ https://www.smartinsights.com/b2b-digital-marketing/marketing-automation-used-real-world-chartoftheday/#respond Wed, 07 Sep 2016 13:28:47 +0000 http://www.smartinsights.com/?p=77690 Benchmark your use of B2B automation to find out the most effective techniques Given that Marketing Automation is now an established technique, business-to-business marketers know the power of using marketing automation to send more relevant communications to nurture leads while …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/marketing-automation-used-real-world-chartoftheday/feed/ 0 15 Social Media & Search Engine Marketing Trends in 2016 https://www.smartinsights.com/digital-marketing-strategy/15-social-media-search-engine-marketing-trends-2016/ https://www.smartinsights.com/digital-marketing-strategy/15-social-media-search-engine-marketing-trends-2016/#comments Fri, 02 Sep 2016 10:00:00 +0000 http://www.smartinsights.com/?p=66934 2016 has been an exciting year in the world of search engine optimization and social media marketing - what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/15-social-media-search-engine-marketing-trends-2016/feed/ 7 7 Web design trends for 2016 https://www.smartinsights.com/user-experience/website-design/web-design-trends-for-2016/ https://www.smartinsights.com/user-experience/website-design/web-design-trends-for-2016/#comments Thu, 07 Jul 2016 08:00:00 +0000 http://www.smartinsights.com/?p=61127 Examples of the latest trends in creating desktop and mobile digital experiences In this article I'm going to review the trends in digital experience design that we've seen so far in 2016. As a designer and developer, I’ve written about …..

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]]> https://www.smartinsights.com/user-experience/website-design/web-design-trends-for-2016/feed/ 9 The state of agency-client relationships in 2016 https://www.smartinsights.com/agency-marketing/state-agency-client-relationship-2016/ https://www.smartinsights.com/agency-marketing/state-agency-client-relationship-2016/#respond Mon, 13 Jun 2016 08:00:00 +0000 http://www.smartinsights.com/?p=74770 Agencies and clients disagree on organisational structure, but do think the relationship is improving The agency-client relationship has always existed in a state of strain and 2016 is no different. The brand uses an agency because it doesn't feel it can …..

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]]> https://www.smartinsights.com/agency-marketing/state-agency-client-relationship-2016/feed/ 0 Flat Design: More Than Just a Pretty Face? https://www.smartinsights.com/user-experience/website-design/flat-design-just-pretty-face/ https://www.smartinsights.com/user-experience/website-design/flat-design-just-pretty-face/#respond Tue, 17 May 2016 08:00:00 +0000 http://www.smartinsights.com/?p=71611 The evolution of flat design and how its journey so far can shape your online presence Whatever the goal of your site, it has to have style and substance to succeed, but what if I told you that following one …..

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]]> https://www.smartinsights.com/user-experience/website-design/flat-design-just-pretty-face/feed/ 0 Marketing Trends for 2016 – Will we be in a post-digital era? https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2016/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2016/#comments Fri, 13 May 2016 06:45:38 +0000 http://www.smartinsights.com/?p=58746 Our look at the latest trends in digital media and technology and how they will impact marketing in 2016 At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2016/feed/ 31 The challenges of email marketing in 2016 [Infographic] https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-marketing-challenges-2016/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-marketing-challenges-2016/#respond Mon, 04 Apr 2016 14:00:00 +0000 http://www.smartinsights.com/?p=68992 Email has never been so important to marketers Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the …..

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