https://www.smartinsights.com/mobile-marketing/mobile-design/mobile-customer-experience/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Oct 2014 17:23:00 +0000 hourly 1 https://www.smartinsights.com/mobile-marketing/mobile-design/mobile-customer-experience/#comment-22161 Wed, 08 Oct 2014 17:23:00 +0000 http://www.smartinsights.com/?p=39919#comment-22161 These are all great strategies, but I’d argue you’re missing one:
integrating customer care directly into the app. If customers have easy access
to agents or can self-service their problem quickly and efficiently without
ever leaving the app, they’ll ultimately have a better customer
experience.

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